If Digital Consumer Estrangement Technologies (DCE) (The latest Digital Restriction Management rename proposal by Comcast) require the viewing of advertisements, one should be able to skip an advertisement, but have it be replaced by another ad.
Yes, I'm one of those people who feel superior for watching the consumer bowl for the commercials... was that once called the super bowl? anyway, I may occasionally want to watch a tampon commercial... why? hot women, and us guys may occasionally have to run to the supermarket for our girlfriends who are on the rag.. and what of single fathers with a pubescent girl? I don't see any reason why to be embarrassed... anyway I digress... I don't wan' t to see it 10 times a night.
I'd like to be able to see a bud commercial, a widimier heff commercial, and a coors light commercial...
And guess what, It's not embarassing not to skip a commercial... It allows a social way to go ahead and watch commercials that are interesting, and gives us a chance to skip the really annoying ones... it gives feedback on the quality of the commercial. This also doesn't require as much customer tracking to show ads.. I WANT to expand my product knowledge.. I don't want people to come chasing me down, forcing an image into my head that associates brand with sex.
I like good commercials. i don't want to see them after I've memorized them.. and if I skip it, i can get an impression.. oh, It's mcdonalds.. I'm gonna skip it because I've seen the add before, but damn I'm hungry... and McD's sounds good.
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